Comments for Not Knapping

Comment on Peter Shankman’s 4 Rules For Law Firms by Gyi Tsakalakis

Gyi Tsakalakis — Tue, 08 Nov 2011 20:47:54 +0000

Amy, thanks for sharing this. Shankman’s point about new is right on:

“In order to deliver your message properly, you have to know how your audience likes to get theirs and there is only one way to do that: You have to ask them!”

This is true not just for news, but for information, answers, and media more generally.

Know thy audience. Know how thy audience consumes media and uses the internet.

If you can do that, you’ll have success gaining eyeballs and actions.

Comment on Chambers: Changes Afoot for Lawyer’s Favorite Listing by Helena

Helena — Fri, 30 Sep 2011 22:17:38 +0000

What was truly shocking to me too is that so many lawyers came out and so few marketers. How they are changing the process from a law firm internal resources perspective makes me a bit uneasy.

Comment on How to Launch a Successful Law Firm Coaching Program by Cordell Parvin

Cordell Parvin — Tue, 10 May 2011 20:55:05 +0000

Amy I agree. Most important to pick the most motivated lawyers for coaching. Those who “need” coaching really do not want it and they can drag others in a group down.

Comment on Social Media: When lawyers should do everything by Kelley Lugo

Kelley Lugo — Tue, 26 Apr 2011 17:02:44 +0000

Amy, Thanks for summarizing the highlights from Hubspot. Our firm has not tried weekend legal alerts or newsletters, but I’d be interested in doing a test. Thanks again!

Comment on Why Did I Start Blogging Now? by Amy Knapp

Amy Knapp — Sun, 10 Apr 2011 00:27:35 +0000

You’re so right about blogging. And still, I only post once every three months. I don’t know what that’s about but it’s not hits. I found your blog because we have the same name and you’ve used our name beautifully! NotKnapping! Fantastic. I’ve said if only I could marry a man named Dr. All The Time, I’d be Amy Knapp All The Time. Perfect. Shortly after I made that joke, I was set up with a man named Mr. Offen.

Anyway, I love that you ended up in one of the happiest marriages on record. Congrats. Keep up the good work!

Amy

Comment on Why Did I Start Blogging Now? by Adrian Dayton

Adrian Dayton — Mon, 04 Apr 2011 12:44:15 +0000

Thanks for your post Amy, now you HAVE TO keep up your blog!

When do you arrive at LMA? Look forward to catching up.

Comment on Social Media: When lawyers should do everything by amy

amy — Fri, 01 Apr 2011 15:37:30 +0000

Thanks so much for the compliment, Bob!

Comment on Social Media: When lawyers should do everything by Bob Ambrogi

Bob Ambrogi — Fri, 01 Apr 2011 15:08:09 +0000

Amy, I’m thrilled to see that you’re finally blogging. You are my guru of all things marketing. Knowing the valuable insights you have to share, I look forward to reading your posts.

Comment on Social Media: When lawyers should do everything by Adrian Dayton

Adrian Dayton — Fri, 01 Apr 2011 13:35:38 +0000

Amy,

Great work on the blog post, Hubspot is consistently putting out great research for B2B, thanks for putting together the highlights for us. I’m looking forward to more like this, so keep ‘em coming.

Comment on Social Media: When lawyers should do everything by amy

amy — Fri, 01 Apr 2011 02:19:23 +0000

Hey Jonathan — I think that sometimes we become inured to law as a business practice and we forget the hundreds of thousands of lawyers in this country who represent people like you and me. If we didn’t work in the legal industry and we needed a great lawyer, where would we find one? Through friends, and perhaps our biggest reach would be through our FB network.
Amy