Not All Clicks Are Created Equal!

September 22, 2011

The other day, I realized that one of my most social media savvy clients thought that all web clicks (AKA web visitors) were created equal – that web statistics are just a numbers game. Based on the numbers, he said that LinkedIn was not particularly important to his firm’s online business development campaign, except as [...]

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Law Firm Growth: A Lesson from the Natives

September 20, 2011

“The legal market is not growing, so our approach to marketing has to be a cannibalistic one. The best way to hang onto your client is to get as many hooks into the organization as possible. That means you had better learn to cross-sell,” according to Jim Staples, CMO of Cozen O’Connor, speaking to an audience [...]

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Don’t Make This LinkedIn Mistake — Or You Could Run Out of Invites Before You Know It!

June 30, 2011

I was pleased to be mentioned in the National Law Journal last week by social media columnist Adrian Dayton! Full disclosure – Adrian is also my friend and co-author of our upcoming book from Ark Group Publishing about developing business using Linkedin and Blogs. I was mentioned “Five Linkedin Tips that Lawyer’s Don’t Know” and [...]

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How to Launch a Successful Law Firm Coaching Program

May 9, 2011

    For the first time, at the LMA 2011 annual conference several weeks ago, I heard a convincing argument that sales people and lawyers have something in common:  “both are high producing individual contributors.”  As opposed to team players, presumably. This quote was courtesy of Kelvin Chin, Sales Director at Womble Carlyle who was [...]

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Why Did I Start Blogging Now?

April 4, 2011

Donna Seyle, a friend and lawyer I met on Twitter, visited my new blog yesterday and direct messaged me a very insightful question.  “With all the arguments regarding “to blog versus not to blog”, why have you decided to take up the sport?” I think the real question should be – given my first hand [...]

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Social Media: When lawyers should do everything

March 31, 2011

This post is a follow-on to yesterday’s coverage of the Hubspot webinar: The Science of Timing:  When to do everything. As we discussed in a previous post, Hubspot spoke to 22,000 entrepreneurial business types with an avid interest in making money on the web through email campaigns, blogs and internet advertising this past Tuesday.  It’s [...]

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Social Media: When to do everything.

March 31, 2011

Tuesday, Hubspot hosted one of their periodic social media webinars called “The Science of Timing: When to do everything.” Hubris intended, I wonder? By Hubspot’s report, 22,000 people attended from around the globe, although the timing of “everything” was discussed strictly in terms of US. time zones. Hubspot’s research began with the stat that most [...]

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